EAST RIDGE, Tenn. (WDEF)- Brunch at Cracker Barrel just got a little more interesting.
The chain announced this summer that they will now be serving alcohol.
According to East Ridge’s city manager, the cities Beer Board met this week and the location on North Mack Smith Road is eligible to start serving beer immediately.
The restaurant says that they will serve a limited selection of beer and wine.
That includes mimosas.
The East Ridge location is unsure on an exact date that they will start serving.
The chain sent a statement today saying:
“As we indicated on our most recent earnings call, we are encouraged by the results we have had with our beer and wine program at over 100 locations with a limited assortment of beer and wine, including mimosas (photos attached). Our expectation is to roll out the program to roughly 600 locations by the end of the fiscal year and also expand the variety of our offerings as we continue to support the guest experience.
Well prior to the pandemic we began testing this program in response to strong feedback from our guests that these beverages were something they wanted. Our guests have told us that offering beer and wine would reduce the veto vote – that is, those guests who would choose Cracker Barrel for a given dining occasion, but ultimately go elsewhere because they would like to have a beer or a glass of wine with their meal – especially during weekend dinner. Overall, we are encouraged by the performance and with our guests’ response to the introduction of these beer and wine offerings. We look forward to offering our guests additional choice that enhances their enjoyment and a new way to celebrate special occasions.”