CHATTANOOGA, Tenn. (WDEF) — With access to some of the nation’s top venues for rock climbing, road and mountain biking, horseback riding, hiking, white-water rafting, hang gliding and more—all within a short drive of downtown—the Chattanooga outdoors offer unique opportunities for even the most hardcore outdoor enthusiasts.
To show outdoor enthusiasts why Outside magazine called Chattanooga the “Best Town Ever,” the Tennessee Department of Tourist Development this week will create a series of Snapchat stories featuring paragliding, mountain biking, cliff jumping and kayaking in and around Chattanooga.
You can catch all the action by following “Tennessee” on Snapchat beginning on Thursday, July 20.
Snapchat has proved to be a tremendous addition to the Tennessee Tourism tool box, helping attract younger visitors by showcasing all Tennessee has to offer.
Tennessee Tourism launched its Snapchat channel in October 2016 with a series of videos featuring music superstar Garth Brooks as he revisited places in Tennessee that helped shape his music and become the first recording artist in history to earn 7 Diamond Certifications from the Recording Industry Association of America (RIAA). Tennessee Snapchat followers were able to watch the stories and download ticket codes to a free sold-out concert, which took place at Nashville’s Ascend Amphitheatre on October 18. The Garth Brooks Snap stories received more than 8 million views.
Tennessee Tourism has used this new audience on Snapchat to showcase attractions across the state including Jack Daniel Distillery, Dollywood, Beale Street and Elvis Week, along with behind-the-scenes profiles on up-and-coming music artists such as Drew Holcomb, Seth Ennis, The Young Fables and Whissell resulting in an additional 2.5 million views.
In May, the Memphis World Championship Barbecue Cooking Contest was the subject of a Snapchat series and contest profiling the Memphis-based barbecue team, Brown Chicken Brown Cow, followed in June by features on Bonnaroo and the Secret City near Oak Ridge.