Skinny Songs

FOR SILICON VALLEY ENTREPRENEUR HEIDI ROIZEN (ROY-zen), HITTING THE BIG 5-0 WAS A REAL WAKE-UP CALL.

all of these years of being in the fast lane, working hard not taking care of myself had taken its toll.

SO... AS SHE HAD BEFORE, ROIZEN (ROY-zen) STARTED A COMPANY...

I wanted chick empowerment music.//some upbeat stuff that was like... you go girl, you're gonna get in your jeans, you're gonna get in leopard print again someday... but i couldn't find anything like that.

ALONG WITH THE HELP OF MUSIC PRODUCERS GEORGE DALY AND DAVID MALLOY... HEIDI CREATED "SKINNY SONGS."

AND THE SONGS HAVE CAUGHT ON.

as somebody said to me - you could sing songs about lowering your cholesterol and that wouldn't be very motivating, but singing songs about fitting into your skinny jeans, now that's motivating.

ROIZEN IS PRACTICING WHAT HER SONGS PREACH - SHE'S LOST MORE THAN 40-POUNDS...

it was really about permanent changes that i could live with day in and day out.

FOR TODAY'S HEALTH MINUTE, I'M DOCTOR SANJAY GUPTA.