Disney continues to lead the push to expand adoption of the Blu-ray format for viewing movies at home by packaging DVD's and Digital Copies with their Blu-ray releases.  They also recently started offering $10 off coupons for those purchasing the Blu-ray edition.

It's a great concept for consumers.  If you still use only DVD, Disney encourages you to buy the Blu-ray edition by giving you a copy of the movie on DVD, in addition to the Blu-ray.  And for people with kids, it helps having a DVD copy to play in those minivan DVD players or other locations.

Often, using the coupon to buy the Blu-ray/DVD combo pack works out to be cheaper than buying the stand alone DVD.  For example, Up on Blu-ray at Best Buy is $23.99 - $10 coupon = $13.99.  Up on DVD at Best Buy is $15.99.

Enough already you say, where's the coupon.  Just click here.  But hurry, there's a limited number of coupons and they expire Saturday!