The simple answer: government subsidies for new technology. We need fuel cells. If the government would put up the money to better fund this technology and reward people for buying vehicles that are better for the environment, then it wouldn’t be a problem. This is where the free market economy gets you. Sometimes, you just have to make people do the right thing. It all comes down to profit. If Exxon owned the sun, you better believe we would all be driving around in solar powered vehicles. It really is that simple.